CPIA Sustainability Session: Plastics Sustainability Within A Circular Economy

Thu, Dec 07, 2017 - Thu, Dec 07, 2017

Thurs. Dec. 7, 2017 | 10:30 am - 3:45 pm 
DoubleTree by Hilton, Toronto Airport 
925 Dixon Rd., Toronto, ON M9W 1J8 Tel. 416.674.2222 


Join us for this sustainability event which will focus on plastics packaging and recycling innovations,
and bring together stakeholders throughout the plastics value chain.

GOLD SPONSOR   SILVER SPONSOR
NOVA       

CCC Plastics

Objectives:

  • Highlight & celebrate successes achieved in the recycling & recovery of plastic packaging from select companies in the plastics value chain
  • Focus on how plastics contributes to sustainability & ways to achieve
  • Evaluate challenges & obstacles in making plastic more sustainable
  • Demonstrate the opportunity for the entire value chain to work together/support each other during the stages of package design, production, and recycling/recovery
  • Create a dialogue with value chain partners & stakeholders to share views on creating a better environment for packaging design and recycling/recovery
  • Provide networking opportunities for attendees

Who Should Attend:

  • All plastics value chain partners including Resin/raw material suppliers, Plastic processors/converters, Equipment suppliers
  • Brand owners/retailers/ consumer packaged goods manufacturers
  • Recyclers
  • Government
  • Environmental non-profits
  • Stewardship organizations

All attendees will receive a complimentary copy of Eddie Yoon's Book: “ Superconsumers ”.

Agenda: 

(speakers to be confirmed and are subject to change)

10:30 am  - Registration

11:15 am  - Welcome:  Carol Hochu & Joe Hruska, CPIA

11:30 am  -  Wendy Ren, Policy Director Resource
            Recovery Policy Branch, MOECC

11:45 am  -   Bob Chant, Loblaw

12:15 pm  - Eddie Yoon, EddieWouldGrow

1:30 pm  -  Gary Calicdan, Lush Cosmetics

2:00  pm  -  Frank Denton, RPRA (formerly WDO)

2:30 pm  -  Jon Pyper Dow Chemical Company

3:00 pm  -  Panel discussion on recycling challenges & opportunities with Dan Lantz, Scout Environmental; Eadaoin Quinn, Canada Fibers; Ryan L’Abbe, GreenMantra Technologies

3:45 pm  -  Summary & Event Ends


Note: Speakers subject to change.

Registration: 

(Includes lunch & complimentary copy of Eddie Yoon’s book “Superconsumers”)

CPIA Members: $125 pp + HST  |  Non-Members: $175 pp + HST

Click here to register >

Sponsorship Opportunities:

To sponsor, please contact Gloria at gzizek@plastics.ca

  Gold $3,000

   Silver $1,500

  Bronze $500

  Supporter $250

Logo recognition at event

Y

Y

Y

Y

Logo on all event related links with hyperlink to your website

Y

Y

Y

N

Logo on all promotional documents related to event

Y

Y

Y

Y

On-site verbal recognition at the event

Y

Y

Y

Y

Comp tickets to the event

3

2

1

0

Access to the registration list of event attendees

Y

Y

Y

Y

Opportunity to provide promotional item at event

Y

Y

N

N

Profile in CPIA’s monthly newsletter Plastics Perspective (in month following event)

500 words

250 words

N

N

Speaker Presentation Details and Bios:

Eddie Yoon

Bio: Eddie Yoon is the founder of EddieWouldGrow, LLC a think tank and advisory firm on growth. Prior to this he was a senior partner at The Cambridge Group, a strategy consulting firm that helps Fortune 500 CEOs drive growth by unlocking consumer demand. His work over the past two decades has driven over $5B of annual profitable growth in consumer packaged goods, durables, robotics and energy. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and even create new categories. He is the author of the acclaimed book, Superconsumers, published by Harvard Business School Press, and over 60 articles in the Harvard Business Review and Inc Magazine.

Presentation: Consumers are more powerful than ever thanks to social media, technology and an abundance of choice. The challenge is for consumers, perception and reality carry equal weight. The plastics industry knows this far too well. 

The key to managing both perception and reality is to focus not just on the facts, but the broader consumer narrative. The plastics industry can only grow successfully if they understand consumers at far deeper levels, with more empathy and analytics than ever before. It is only then that the plastics industry can artfully and authentically weave themselves into the broader consumer narrative and remain a relevant and beloved part of their lives. 

Superconsumers are a distinct breed of consumers, as the most passionate and profitable consumers of a category. They exist in every category and typically are 10% of consumers that drive 30-70% of category sales, even more category profit and 99% of insights. Their origin stories and secrets reveal powerful consumer narratives that can change perceptions, behaviors and the trajectory of companies and categories. 

Eddie Yoon has studied these superconsumers for nearly two decades and has written about them in the Harvard Business Review and via growth strategy for leading companies at The Cambridge Group and his new think tank, EddieWouldGrow. He will be sharing how to tap into Superconsumers and discuss broader narratives around food, cooking and overall consumer goods that the plastics industry must understand in order to be relevant and profitably grow in the future.

All attendees will receive a free copy of Eddie Yoon's Book: “ Superconsumers ”.